Color

#7698cb

#7698cb
hex#7698cb
rgbrgb(118, 152, 203)
hslhsl(216, 45%, 63%)
oklchoklch(0.674 0.085 258.3)
Closest name: Blue Bay (#619ad6)Relative luminance 0.3062

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cba976

#76c3cb · #7f76cb

#cb7698 · #98cb76

Split-complementary

Open in tool →

#cb7f76 · #c3cb76

#cb76c3 · #cba976 · #76cb7f

Contrast

#7698cb as textRatioAAAA largeAAAFix
Aaon white
2.95:1failfailfail
  • AA: use #4a77ba as the text (4.53:1)
  • AAA: use #35588d as the text (7.16:1)
  • AA: or shift the background to #2e2e2e (4.61:1)
  • AAA: or shift the background to #000000 (7.12:1)
Aaon black
7.12:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7698cb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7698cb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7698cb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7698cb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7698cb-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md