Arctic
Open in tool →Navy type on white with an ice-blue accent: crisp and corporate without going grey.
Color
#768f9e
#768f9e
hex
#768f9ergb
rgb(118, 143, 158)hsl
hsl(203, 17%, 54%)oklch
oklch(0.636 0.036 234.5)Closest name: Cavolo Nero (#72939e)Relative luminance 0.2597
Colors that go with #768f9e
Charcoal, Copper and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #768f9e: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
complementaryshippedCopper sits directly opposite #768f9e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
shippedDesigners have shipped Denim with #768f9e: 7 real palettes, including Dusk and Open House, as the lead colour.
Midnight Blue #191970
shipped8 real palettes, including Plaid's brand system and Open House put Midnight Blue beside #768f9e, as the supporting colour.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #768f9e: 4 real palettes, including Ink Wash and First Snow, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #768f9e in 5 real palettes, including Slate Workspace and Confluent's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #768f9e in 21 real palettes, including Still Water and Dusk, as that palette's text colour.
Blush Pink #e8b4b8
shipped3 real palettes, including Estate and Rain Garden put Blush Pink beside #768f9e, as the accent.
Real palettes that use #768f9e
Tints & shades
Harmonies
Contrast
| #768f9e as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.39:1 | fail | pass | fail | |
Aaon black | 6.19:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #768f9e as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #768f9e
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #768f9e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/768f9e-9cb0c4-df4e5d-1f222d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md