Color

#766aa4

#766aa4
hex#766aa4
rgbrgb(118, 106, 164)
hslhsl(252, 24%, 53%)
oklchoklch(0.559 0.089 292.8)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.1684

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#98a46a

#6a7ca4 · #936aa4

#a4766a · #6aa476

Split-complementary

Open in tool →

#a4936a · #7ca46a

#a46a7c · #98a46a · #6aa493

Contrast

#766aa4 as textRatioAAAA largeAAAFix
Aaon white
4.81:1passpassfail
  • AAA: use #5c5185 as the text (7.07:1)
Aaon black
4.37:1failpassfail
  • AA: use #796ea6 as the text (4.59:1)
  • AAA: use #9990bb as the text (7.06:1)
  • AA: or shift the background to #fafafa (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #766aa4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #766aa4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #766aa4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/766aa4-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md