Color

#7618bf

#7618bf
hex#7618bf
rgbrgb(118, 24, 191)
hslhsl(274, 78%, 42%)
oklchoklch(0.466 0.229 303)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0827

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#60bf18

#2318bf · #bf18b3

#bf7618 · #18bf76

Split-complementary

Open in tool →

#b3bf18 · #18bf23

#bf2318 · #60bf18 · #18b3bf

Contrast

#7618bf as textRatioAAAA largeAAAFix
Aaon white
7.91:1passpasspassPasses AAA — no fix needed.
Aaon black
2.65:1failfailfail
  • AA: use #a145e8 as the text (4.53:1)
  • AAA: use #bd7bef as the text (7.24:1)
  • AA: or shift the background to #c4c4c4 (4.54:1)
  • AAA: or shift the background to #f2f2f2 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7618bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7618bf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7618bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7618bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7618bf-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md