Color

#76044c

#76044c
hex#76044c
rgbrgb(118, 4, 76)
hslhsl(322, 93%, 24%)
oklchoklch(0.375 0.153 350.1)
Closest name: Beet Red (#7e203f)Relative luminance 0.0446

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04762e

#670476 · #760413

#4c7604 · #044c76

Split-complementary

Open in tool →

#137604 · #047667

#766704 · #04762e · #041376

Contrast

#76044c as textRatioAAAA largeAAAFix
Aaon white
11.1:1passpasspassPasses AAA — no fix needed.
Aaon black
1.89:1failfailfail
  • AA: use #dd088f as the text (4.51:1)
  • AAA: use #f958be as the text (7.17:1)
  • AA: or shift the background to #a6a6a6 (4.56:1)
  • AAA: or shift the background to #cfcfcf (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #76044c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#76044c reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #76044c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #76044c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/76044c-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md