Color

#76017f

#76017f
hex#76017f
rgbrgb(118, 1, 127)
hslhsl(296, 98%, 25%)
oklchoklch(0.404 0.188 324.6)
Closest name: Ultraberry (#770088)Relative luminance 0.0541

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0a7e01

#37017e · #7e0148

#7e7601 · #017e76

Split-complementary

Open in tool →

#487e01 · #017e37

#7e3701 · #0a7e01 · #01487e

Contrast

#76017f as textRatioAAAA largeAAAFix
Aaon white
10.09:1passpasspassPasses AAA — no fix needed.
Aaon black
2.08:1failfailfail
  • AA: use #cb02d9 as the text (4.55:1)
  • AAA: use #f149fd as the text (7.11:1)
  • AA: or shift the background to #b0b0b0 (4.65:1)
  • AAA: or shift the background to #d9d9d9 (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #76017f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#76017f reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #76017f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #76017f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/76017f-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md