Color

#75698c

#75698c
hex#75698c
rgbrgb(117, 105, 140)
hslhsl(261, 14%, 48%)
oklchoklch(0.545 0.055 300.3)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.1578

Colors that go with #75698c

Charcoal, Sea Green and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #75698c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#808c69

#696e8c · #86698c

#8c7569 · #698c75

Split-complementary

Open in tool →

#8c8669 · #6e8c69

#8c696e · #808c69 · #698c86

Contrast

#75698c as textRatioAAAA largeAAAFix
Aaon white
5.05:1passpassfail
  • AAA: use #5d536e as the text (7.17:1)
Aaon black
4.16:1failpassfail
  • AA: use #7d7194 as the text (4.66:1)
  • AAA: use #9a91ac as the text (7.02:1)
  • AA: or shift the background to #f2f2f2 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #75698c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #75698c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #75698c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/75698c-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md