Color

#7543a8

#7543a8
hex#7543a8
rgbrgb(117, 67, 168)
hslhsl(270, 43%, 46%)
oklchoklch(0.491 0.158 304)
Closest name: rebeccapurple (#663399)Relative luminance 0.1062

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#75a843

#4343a8 · #a843a8

#a87543 · #43a875

Split-complementary

Open in tool →

#a8a843 · #43a843

#a84343 · #75a843 · #43a8a8

Contrast

#7543a8 as textRatioAAAA largeAAAFix
Aaon white
6.72:1passpassfail
  • AAA: use #7040a0 as the text (7.17:1)
Aaon black
3.12:1failpassfail
  • AA: use #8f5fbf as the text (4.56:1)
  • AAA: use #ab87cf as the text (7.1:1)
  • AA: or shift the background to #d4d4d4 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7543a8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7543a8 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7543a8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7543a8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7543a8-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md