Color

#74b97a

#74b97a
hex#74b97a
rgbrgb(116, 185, 122)
hslhsl(125, 33%, 59%)
oklchoklch(0.723 0.114 146.3)
Closest name: Bud Green (#79b465)Relative luminance 0.3982

Colors that go with #74b97a

Charcoal, Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b974b3

#91b974 · #74b99c

#7a74b9 · #b97a74

Split-complementary

Open in tool →

#9c74b9 · #b97491

#7491b9 · #b974b3 · #b99c74

Contrast

#74b97a as textRatioAAAA largeAAAFix
Aaon white
2.34:1failfailfail
  • AA: use #438448 as the text (4.53:1)
  • AAA: use #326236 as the text (7.15:1)
  • AA: or shift the background to #3d3d3d (4.64:1)
  • AAA: or shift the background to #1f1f1f (7.04:1)
Aaon black
8.96:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74b97a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #74b97a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74b97a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74b97a-a2bea7-a54edf-1f2d26-ecf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md