Color

#74b474

#74b474
hex#74b474
rgbrgb(116, 180, 116)
hslhsl(120, 30%, 58%)
oklchoklch(0.71 0.113 144.3)
Closest name: Bud Green (#79b465)Relative luminance 0.3762

Colors that go with #74b474

Charcoal, Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b474b4

#94b474 · #74b494

#7474b4 · #b47474

Split-complementary

Open in tool →

#9474b4 · #b47494

#7494b4 · #b474b4 · #b49474

Contrast

#74b474 as textRatioAAAA largeAAAFix
Aaon white
2.46:1failfailfail
  • AA: use #468146 as the text (4.68:1)
  • AAA: use #366336 as the text (7.01:1)
  • AA: or shift the background to #3b3b3b (4.55:1)
  • AAA: or shift the background to #1a1a1a (7.06:1)
Aaon black
8.52:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74b474 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #74b474
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74b474 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74b474-a2bea5-994edf-1f2d25-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md