Color

#74ac68

#74ac68
hex#74ac68
rgbrgb(116, 172, 104)
hslhsl(109, 29%, 54%)
oklchoklch(0.688 0.113 140.1)
Closest name: Ferntastic (#71ab62)Relative luminance 0.3422

Colors that go with #74ac68

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9f68ac

#96ac68 · #68ac7d

#6874ac · #ac6874

Split-complementary

Open in tool →

#7d68ac · #ac6896

#6896ac · #9f68ac · #ac7d68

Contrast

#74ac68 as textRatioAAAA largeAAAFix
Aaon white
2.68:1failfailfail
  • AA: use #518047 as the text (4.64:1)
  • AAA: use #3c5f35 as the text (7.29:1)
  • AA: or shift the background to #363636 (4.51:1)
  • AAA: or shift the background to #0f0f0f (7.16:1)
Aaon black
7.84:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74ac68 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #74ac68
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74ac68 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74ac68-a4bea2-7e4edf-1f2d23-eef1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md