Color

#7474dc

#7474dc
hex#7474dc
rgbrgb(116, 116, 220)
hslhsl(240, 60%, 66%)
oklchoklch(0.608 0.154 280.8)
Closest name: Pan Purple (#657aef)Relative luminance 0.2137

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dcdc74

#74a8dc · #a874dc

#dc7474 · #74dc74

Split-complementary

Open in tool →

#dca874 · #a8dc74

#dc74a8 · #dcdc74 · #74dca8

Contrast

#7474dc as textRatioAAAA largeAAAFix
Aaon white
3.98:1failpassfail
  • AA: use #6868d9 as the text (4.59:1)
  • AAA: use #4343d0 as the text (7.11:1)
  • AA: or shift the background to #171717 (4.5:1)
Aaon black
5.27:1passpassfail
  • AAA: use #8d8de2 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7474dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7474dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7474dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7474dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7474dc-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md