Color

#744c49

#744c49
hex#744c49
rgbrgb(116, 76, 73)
hslhsl(4, 23%, 37%)
oklchoklch(0.46 0.055 24.2)
Closest name: Bigfoot (#715145)Relative luminance 0.0936

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#497174

#74495b · #746149

#49744c · #4c4974

Split-complementary

Open in tool →

#497461 · #495b74

#5b7449 · #497174 · #614974

Contrast

#744c49 as textRatioAAAA largeAAAFix
Aaon white
7.31:1passpasspassPasses AAA — no fix needed.
Aaon black
2.87:1failfailfail
  • AA: use #9d6662 as the text (4.51:1)
  • AAA: use #b68e8b as the text (7.23:1)
  • AA: or shift the background to #cccccc (4.55:1)
  • AAA: or shift the background to #fafafa (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #744c49 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#744c49 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #744c49
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #744c49 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/744c49-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md