Color

#7434da

#7434da
hex#7434da
rgbrgb(116, 52, 218)
hslhsl(263, 69%, 53%)
oklchoklch(0.51 0.232 294)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1123

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9ada34

#3448da · #c734da

#da7434 · #34da74

Split-complementary

Open in tool →

#dac734 · #48da34

#da3448 · #9ada34 · #34dac7

Contrast

#7434da as textRatioAAAA largeAAAFix
Aaon white
6.47:1passpassfail
  • AAA: use #6b28d7 as the text (7.22:1)
Aaon black
3.25:1failpassfail
  • AA: use #8c57e0 as the text (4.55:1)
  • AAA: use #a982e8 as the text (7.05:1)
  • AA: or shift the background to #d9d9d9 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7434da as the background.

Brands using this color

Fonts for this mood

#7434da reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7434da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7434da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7434da-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md