Color

#740b4e

#740b4e
hex#740b4e
rgbrgb(116, 11, 78)
hslhsl(322, 83%, 25%)
oklchoklch(0.376 0.148 348.5)
Closest name: Beet Red (#7e203f)Relative luminance 0.045

Colors that go with #740b4e

Sea Green, Teal and Forest Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #740b4e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0b7532

#670b75 · #750b19

#4e750b · #0b4e75

Split-complementary

Open in tool →

#19750b · #0b7567

#75670b · #0b7532 · #0b1975

Contrast

#740b4e as textRatioAAAA largeAAAFix
Aaon white
11.05:1passpasspassPasses AAA — no fix needed.
Aaon black
1.9:1failfailfail
  • AA: use #db1492 as the text (4.53:1)
  • AAA: use #f060bb as the text (7.1:1)
  • AA: or shift the background to #a6a6a6 (4.54:1)
  • AAA: or shift the background to #cfcfcf (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #740b4e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#740b4e reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #740b4e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #740b4e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/740b4e-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md