Color

#740107

#740107
hex#740107
rgbrgb(116, 1, 7)
hslhsl(357, 98%, 23%)
oklchoklch(0.352 0.143 27.2)
Closest name: Barolo (#71000e)Relative luminance 0.0375

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01746e

#740140 · #743501

#077401 · #010774

Split-complementary

Open in tool →

#017435 · #014074

#407401 · #01746e · #350174

Contrast

#740107 as textRatioAAAA largeAAAFix
Aaon white
12:1passpasspassPasses AAA — no fix needed.
Aaon black
1.75:1failfailfail
  • AA: use #ed020e as the text (4.62:1)
  • AAA: use #fd626a as the text (7.13:1)
  • AA: or shift the background to #a1a1a1 (4.64:1)
  • AAA: or shift the background to #c7c7c7 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #740107 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#740107 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #740107
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #740107 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/740107-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md