Color

#73bb54

#73bb54
hex#73bb54
rgbrgb(115, 187, 84)
hslhsl(102, 43%, 53%)
oklchoklch(0.722 0.156 137.2)
Closest name: Bermudagrass (#6bc271)Relative luminance 0.3983

Colors that go with #73bb54

Charcoal, Dark Olive Green and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9c54bb

#a6bb54 · #54bb68

#5473bb · #bb5473

Split-complementary

Open in tool →

#6854bb · #bb54a6

#54a6bb · #9c54bb · #bb6854

Contrast

#73bb54 as textRatioAAAA largeAAAFix
Aaon white
2.34:1failfailfail
  • AA: use #4c8334 as the text (4.56:1)
  • AAA: use #396227 as the text (7.12:1)
  • AA: or shift the background to #3d3d3d (4.64:1)
  • AAA: or shift the background to #1f1f1f (7.04:1)
Aaon black
8.97:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73bb54 as the background.

Brands using this color

Palettes built around it

mcpConnect your agent — build around #73bb54
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73bb54 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73bb54-a7bea2-6e4edf-1f2d21-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md