Color

#73bad4

#73bad4
hex#73bad4
rgbrgb(115, 186, 212)
hslhsl(196, 53%, 64%)
oklchoklch(0.752 0.08 223.4)
Closest name: Crystal Lake (#88b5c4)Relative luminance 0.4352

Colors that go with #73bad4

Charcoal, Dark Salmon and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d48c73

#73d4bd · #7389d4

#d473ba · #bad473

Split-complementary

Open in tool →

#d47389 · #d4bd73

#bd73d4 · #d48c73 · #89d473

Contrast

#73bad4 as textRatioAAAA largeAAAFix
Aaon white
2.16:1failfailfail
  • AA: use #307f9c as the text (4.52:1)
  • AAA: use #245f75 as the text (7.07:1)
  • AA: or shift the background to #424242 (4.64:1)
  • AAA: or shift the background to #242424 (7.17:1)
Aaon black
9.7:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73bad4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73bad4 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73bad4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73bad4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73bad4-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md