Color

#73ba4f

#73ba4f
hex#73ba4f
rgbrgb(115, 186, 79)
hslhsl(100, 44%, 52%)
oklchoklch(0.719 0.159 136.4)
Closest name: Bud Green (#79b465)Relative luminance 0.3933

Colors that go with #73ba4f

Charcoal, Dark Olive Green and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#974fba

#a9ba4f · #4fba61

#4f73ba · #ba4f73

Split-complementary

Open in tool →

#614fba · #ba4fa9

#4fa9ba · #974fba · #ba614f

Contrast

#73ba4f as textRatioAAAA largeAAAFix
Aaon white
2.37:1failfailfail
  • AA: use #4c8132 as the text (4.67:1)
  • AAA: use #3b6327 as the text (7:1)
  • AA: or shift the background to #3d3d3d (4.59:1)
  • AAA: or shift the background to #1c1c1c (7.19:1)
Aaon black
8.87:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73ba4f as the background.

Brands using this color

Palettes built around it

mcpConnect your agent — build around #73ba4f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73ba4f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73ba4f-a8bea2-694edf-1f2d21-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md