Color

#73ba4a

#73ba4a
hex#73ba4a
rgbrgb(115, 186, 74)
hslhsl(98, 45%, 51%)
oklchoklch(0.718 0.163 135.7)
Closest name: Extra Life (#6ab417)Relative luminance 0.3926

Colors that go with #73ba4a

Charcoal, Dark Olive Green and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#914aba

#abba4a · #4aba59

#4a73ba · #ba4a73

Split-complementary

Open in tool →

#594aba · #ba4aab

#4aabba · #914aba · #ba594a

Contrast

#73ba4a as textRatioAAAA largeAAAFix
Aaon white
2.37:1failfailfail
  • AA: use #4f8131 as the text (4.65:1)
  • AAA: use #3a6024 as the text (7.3:1)
  • AA: or shift the background to #3d3d3d (4.58:1)
  • AAA: or shift the background to #1c1c1c (7.18:1)
Aaon black
8.85:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73ba4a as the background.

Brands using this color

Palettes built around it

mcpConnect your agent — build around #73ba4a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73ba4a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73ba4a-a9bea2-644edf-1f2d20-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md