Color

#73ba40

#73ba40
hex#73ba40
rgbrgb(115, 186, 64)
hslhsl(95, 49%, 49%)
oklchoklch(0.717 0.171 134.6)
Closest name: Extra Life (#6ab417)Relative luminance 0.3913

Colors that go with #73ba40

Charcoal, Dark Olive Green and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8740ba

#b0ba40 · #40ba4a

#4073ba · #ba4073

Split-complementary

Open in tool →

#4a40ba · #ba40b0

#40b0ba · #8740ba · #ba4a40

Contrast

#73ba40 as textRatioAAAA largeAAAFix
Aaon white
2.38:1failfailfail
  • AA: use #50812c as the text (4.65:1)
  • AAA: use #3b5f21 as the text (7.38:1)
  • AA: or shift the background to #3d3d3d (4.57:1)
  • AAA: or shift the background to #1c1c1c (7.16:1)
Aaon black
8.83:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73ba40 as the background.

Brands using this color

Palettes built around it

mcpConnect your agent — build around #73ba40
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73ba40 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73ba40-aabea2-5d4edf-1f2d20-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md