Color

#73b950

#73b950
hex#73b950
rgbrgb(115, 185, 80)
hslhsl(100, 43%, 52%)
oklchoklch(0.716 0.156 136.4)
Closest name: Bud Green (#79b465)Relative luminance 0.3892

Colors that go with #73b950

Charcoal, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9650b9

#a8b950 · #50b962

#5073b9 · #b95073

Split-complementary

Open in tool →

#6250b9 · #b950a8

#50a8b9 · #9650b9 · #b96250

Contrast

#73b950 as textRatioAAAA largeAAAFix
Aaon white
2.39:1failfailfail
  • AA: use #4f8334 as the text (4.54:1)
  • AAA: use #3b6227 as the text (7.09:1)
  • AA: or shift the background to #3d3d3d (4.54:1)
  • AAA: or shift the background to #1c1c1c (7.13:1)
Aaon black
8.78:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73b950 as the background.

Brands using this color

Palettes built around it

mcpConnect your agent — build around #73b950
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73b950 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73b950-a8bea2-694edf-1f2d21-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md