Color

#73b074

#73b074
hex#73b074
rgbrgb(115, 176, 116)
hslhsl(121, 28%, 57%)
oklchoklch(0.7 0.107 144.7)
Closest name: Lily Pads (#6db083)Relative luminance 0.3596

Colors that go with #73b074

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b073af

#90b073 · #73b092

#7473b0 · #b07473

Split-complementary

Open in tool →

#9273b0 · #b07390

#7390b0 · #b073af · #b09273

Contrast

#73b074 as textRatioAAAA largeAAAFix
Aaon white
2.56:1failfailfail
  • AA: use #49834a as the text (4.54:1)
  • AAA: use #376238 as the text (7.08:1)
  • AA: or shift the background to #383838 (4.57:1)
  • AAA: or shift the background to #141414 (7.19:1)
Aaon black
8.19:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73b074 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #73b074
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73b074 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73b074-a2bea6-9b4edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md