Color

#73aedd

#73aedd
hex#73aedd
rgbrgb(115, 174, 221)
hslhsl(207, 61%, 66%)
oklchoklch(0.728 0.092 243.5)
Closest name: Birdie Num Num (#89acda)Relative luminance 0.3914

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dda373

#73ddd8 · #7379dd

#dd73ae · #aedd73

Split-complementary

Open in tool →

#dd7379 · #ddd873

#d873dd · #dda373 · #79dd73

Contrast

#73aedd as textRatioAAAA largeAAAFix
Aaon white
2.38:1failfailfail
  • AA: use #2d7ab9 as the text (4.57:1)
  • AAA: use #225c8c as the text (7.05:1)
  • AA: or shift the background to #3d3d3d (4.57:1)
  • AAA: or shift the background to #1c1c1c (7.16:1)
Aaon black
8.83:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73aedd as the background.

Brands using this color

Fonts for this mood

#73aedd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73aedd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73aedd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73aedd-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md