Color

#73ae65

#73ae65
hex#73ae65
rgbrgb(115, 174, 101)
hslhsl(108, 31%, 54%)
oklchoklch(0.692 0.12 139.7)
Closest name: Ferntastic (#71ab62)Relative luminance 0.3486

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a065ae

#98ae65 · #65ae7b

#6574ae · #ae6574

Split-complementary

Open in tool →

#7b65ae · #ae6598

#6598ae · #a065ae · #ae7b65

Contrast

#73ae65 as textRatioAAAA largeAAAFix
Aaon white
2.63:1failfailfail
  • AA: use #518245 as the text (4.54:1)
  • AAA: use #3c6133 as the text (7.12:1)
  • AA: or shift the background to #363636 (4.59:1)
  • AAA: or shift the background to #121212 (7.11:1)
Aaon black
7.97:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73ae65 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #73ae65
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73ae65 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73ae65-a4bea2-7c4edf-1f2d23-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md