Color

#73ae5b

#73ae5b
hex#73ae5b
rgbrgb(115, 174, 91)
hslhsl(103, 34%, 52%)
oklchoklch(0.691 0.13 137.3)
Closest name: Arugula (#75ad5b)Relative luminance 0.3467

Colors that go with #73ae5b

Charcoal, Blue and Mustard Yellow lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#975bae

#9cae5b · #5bae6d

#5b73ae · #ae5b73

Split-complementary

Open in tool →

#6d5bae · #ae5b9c

#5b9cae · #975bae · #ae6d5b

Contrast

#73ae5b as textRatioAAAA largeAAAFix
Aaon white
2.65:1failfailfail
  • AA: use #538240 as the text (4.53:1)
  • AAA: use #3d602f as the text (7.21:1)
  • AA: or shift the background to #363636 (4.57:1)
  • AAA: or shift the background to #121212 (7.08:1)
Aaon black
7.93:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73ae5b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #73ae5b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73ae5b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73ae5b-a6bea2-704edf-1f2d21-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md