Color

#73ad71

#73ad71
hex#73ad71
rgbrgb(115, 173, 113)
hslhsl(118, 27%, 56%)
oklchoklch(0.692 0.105 143.6)
Closest name: Ferntastic (#71ab62)Relative luminance 0.3472

Colors that go with #73ad71

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ab71ad

#91ad71 · #71ad8d

#7173ad · #ad7173

Split-complementary

Open in tool →

#8d71ad · #ad7191

#7191ad · #ab71ad · #ad8d71

Contrast

#73ad71 as textRatioAAAA largeAAAFix
Aaon white
2.64:1failfailfail
  • AA: use #4c824a as the text (4.57:1)
  • AAA: use #396138 as the text (7.14:1)
  • AA: or shift the background to #363636 (4.57:1)
  • AAA: or shift the background to #121212 (7.09:1)
Aaon black
7.94:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73ad71 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #73ad71
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73ad71 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73ad71-a2bea4-944edf-1f2d25-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md