Color

#73a9bf

#73a9bf
hex#73a9bf
rgbrgb(115, 169, 191)
hslhsl(197, 37%, 60%)
oklchoklch(0.705 0.065 225.4)
Closest name: Blue Eye Samurai (#75aebd)Relative luminance 0.3578

Colors that go with #73a9bf

Charcoal, Dark Salmon and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #73a9bf

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bf8973

#73bfae · #7384bf

#bf73a9 · #a9bf73

Split-complementary

Open in tool →

#bf7384 · #bfae73

#ae73bf · #bf8973 · #84bf73

Contrast

#73a9bf as textRatioAAAA largeAAAFix
Aaon white
2.57:1failfailfail
  • AA: use #437c93 as the text (4.62:1)
  • AAA: use #325c6c as the text (7.28:1)
  • AA: or shift the background to #383838 (4.55:1)
  • AAA: or shift the background to #141414 (7.16:1)
Aaon black
8.16:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73a9bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73a9bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73a9bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73a9bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73a9bf-9cb4c4-df4e6b-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md