Color

#73a3fc

#73a3fc
hex#73a3fc
rgbrgb(115, 163, 252)
hslhsl(219, 96%, 72%)
oklchoklch(0.72 0.14 261.9)
Closest name: Fennel Flower (#77aaff)Relative luminance 0.3687

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fccc73

#73e8fc · #8873fc

#fc73a3 · #a3fc73

Split-complementary

Open in tool →

#fc8873 · #e8fc73

#fc73e8 · #fccc73 · #73fc88

Contrast

#73a3fc as textRatioAAAA largeAAAFix
Aaon white
2.51:1failfailfail
  • AA: use #1e6bfa as the text (4.63:1)
  • AAA: use #044cd2 as the text (7.07:1)
  • AA: or shift the background to #383838 (4.68:1)
  • AAA: or shift the background to #171717 (7.15:1)
Aaon black
8.37:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73a3fc as the background.

Brands using this color

Fonts for this mood

#73a3fc reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73a3fc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73a3fc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73a3fc-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md