Color

#73979c

#73979c
hex#73979c
rgbrgb(115, 151, 156)
hslhsl(187, 17%, 53%)
oklchoklch(0.651 0.04 206.8)
Closest name: Cavolo Nero (#72939e)Relative luminance 0.2818

Colors that go with #73979c

Charcoal, Copper and Terracotta lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #73979c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9c7873

#739c8c · #73829c

#9c7397 · #979c73

Split-complementary

Open in tool →

#9c7382 · #9c8c73

#8c739c · #9c7873 · #829c73

Contrast

#73979c as textRatioAAAA largeAAAFix
Aaon white
3.16:1failpassfail
  • AA: use #5b7c80 as the text (4.53:1)
  • AAA: use #445c5f as the text (7.14:1)
  • AA: or shift the background to #292929 (4.6:1)
Aaon black
6.64:1passpassfail
  • AAA: use #799ba0 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73979c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #73979c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73979c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73979c-a2b8be-df4e83-1f262d-e9f1ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md