Color

#73969c

#73969c
hex#73969c
rgbrgb(115, 150, 156)
hslhsl(189, 17%, 53%)
oklchoklch(0.649 0.04 209.2)
Closest name: Cavolo Nero (#72939e)Relative luminance 0.2786

Colors that go with #73969c

Charcoal, Copper and Terracotta lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #73969c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9c7973

#739c8d · #73819c

#9c7395 · #959c73

Split-complementary

Open in tool →

#9c7381 · #9c8d73

#8d739c · #9c7973 · #819c73

Contrast

#73969c as textRatioAAAA largeAAAFix
Aaon white
3.2:1failpassfail
  • AA: use #5b7b80 as the text (4.58:1)
  • AAA: use #445b5f as the text (7.22:1)
  • AA: or shift the background to #292929 (4.55:1)
Aaon black
6.57:1passpassfail
  • AAA: use #7c9ca2 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73969c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #73969c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #73969c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73969c-a2b7be-df4e7e-1f252d-e9f1ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md