Color

#73674e

#73674e
hex#73674e
rgbrgb(115, 103, 78)
hslhsl(41, 19%, 38%)
oklchoklch(0.518 0.04 85.3)
Closest name: Beat Around the Bush (#6e6a44)Relative luminance 0.139

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e5a73

#73554e · #6d734e

#4e7368 · #684e73

Split-complementary

Open in tool →

#4e6d73 · #554e73

#4e7355 · #4e5a73 · #734e6d

Contrast

#73674e as textRatioAAAA largeAAAFix
Aaon white
5.56:1passpassfail
  • AAA: use #615742 as the text (7.12:1)
Aaon black
3.78:1failpassfail
  • AA: use #827559 as the text (4.64:1)
  • AAA: use #a29476 as the text (7.03:1)
  • AA: or shift the background to #e8e8e8 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73674e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73674e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73674e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73674e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73674e-c4bc9c-62b6cb-2c2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md