Color

#73655e

#73655e
hex#73655e
rgbrgb(115, 101, 94)
hslhsl(20, 10%, 41%)
oklchoklch(0.518 0.021 48.3)
Closest name: Bear Hug (#796359)Relative luminance 0.1376

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5e6c73

#735e62 · #73705e

#5e7365 · #655e73

Split-complementary

Open in tool →

#5e7370 · #5e6273

#62735e · #5e6c73 · #705e73

Contrast

#73655e as textRatioAAAA largeAAAFix
Aaon white
5.6:1passpassfail
  • AAA: use #625650 as the text (7.08:1)
Aaon black
3.75:1failpassfail
  • AA: use #81716a as the text (4.5:1)
  • AAA: use #a1938c as the text (7.07:1)
  • AA: or shift the background to #e8e8e8 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73655e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73655e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73655e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73655e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73655e-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md