Color

#73634e

#73634e
hex#73634e
rgbrgb(115, 99, 78)
hslhsl(34, 19%, 38%)
oklchoklch(0.509 0.038 74.3)
Closest name: Bear Hug (#796359)Relative luminance 0.1312

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e5e73

#73514e · #71734e

#4e7363 · #634e73

Split-complementary

Open in tool →

#4e7173 · #514e73

#4e7351 · #4e5e73 · #734e71

Contrast

#73634e as textRatioAAAA largeAAAFix
Aaon white
5.8:1passpassfail
  • AAA: use #645644 as the text (7.1:1)
Aaon black
3.62:1failpassfail
  • AA: use #86735b as the text (4.62:1)
  • AAA: use #a6947d as the text (7.15:1)
  • AA: or shift the background to #e3e3e3 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73634e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73634e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73634e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73634e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73634e-c4b79c-62c2cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md