Color

#73604e

#73604e
hex#73604e
rgbrgb(115, 96, 78)
hslhsl(29, 19%, 38%)
oklchoklch(0.503 0.037 65.3)
Closest name: Bear Hug (#796359)Relative luminance 0.1256

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e6273

#734e4f · #73734e

#4e7360 · #604e73

Split-complementary

Open in tool →

#4e7373 · #4e4f73

#4f734e · #4e6273 · #734e73

Contrast

#73604e as textRatioAAAA largeAAAFix
Aaon white
5.98:1passpassfail
  • AAA: use #675646 as the text (7.01:1)
Aaon black
3.51:1failpassfail
  • AA: use #89725d as the text (4.63:1)
  • AAA: use #a89380 as the text (7.15:1)
  • AA: or shift the background to #e0e0e0 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73604e as the background.

Brands using this color

Fonts for this mood

#73604e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73604e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73604e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73604e-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md