Color

#735c4e

#735c4e
hex#735c4e
rgbrgb(115, 92, 78)
hslhsl(23, 19%, 38%)
oklchoklch(0.494 0.037 52.9)
Closest name: Baby Bear (#6f5944)Relative luminance 0.1185

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e6573

#734e53 · #736f4e

#4e735d · #5d4e73

Split-complementary

Open in tool →

#4e736f · #4e5373

#53734e · #4e6573 · #6f4e73

Contrast

#735c4e as textRatioAAAA largeAAAFix
Aaon white
6.23:1passpassfail
  • AAA: use #675346 as the text (7.24:1)
Aaon black
3.37:1failpassfail
  • AA: use #8c705f as the text (4.6:1)
  • AAA: use #aa9283 as the text (7.15:1)
  • AA: or shift the background to #dbdbdb (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #735c4e as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#735c4e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #735c4e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #735c4e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/735c4e-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md