Color

#73545d

#73545d
hex#73545d
rgbrgb(115, 84, 93)
hslhsl(343, 16%, 39%)
oklchoklch(0.481 0.043 359.7)
Closest name: Hibernation (#6f5166)Relative luminance 0.1078

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#54736a

#73546c · #735a54

#5d7354 · #545d73

Split-complementary

Open in tool →

#54735a · #546c73

#6c7354 · #54736a · #5a5473

Contrast

#73545d as textRatioAAAA largeAAAFix
Aaon white
6.66:1passpassfail
  • AAA: use #6d4f58 as the text (7.22:1)
Aaon black
3.16:1failpassfail
  • AA: use #946b77 as the text (4.63:1)
  • AAA: use #ae8f97 as the text (7.18:1)
  • AA: or shift the background to #d6d6d6 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73545d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73545d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73545d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73545d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73545d-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md