Color

#73407d

#73407d
hex#73407d
rgbrgb(115, 64, 125)
hslhsl(290, 32%, 37%)
oklchoklch(0.458 0.112 320.9)
Closest name: Eminence (#6e3974)Relative luminance 0.0879

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4a7d40

#54407d · #7d4068

#7d7240 · #407d72

Split-complementary

Open in tool →

#687d40 · #407d54

#7d5440 · #4a7d40 · #40687d

Contrast

#73407d as textRatioAAAA largeAAAFix
Aaon white
7.61:1passpasspassPasses AAA — no fix needed.
Aaon black
2.76:1failfailfail
  • AA: use #9f5dac as the text (4.64:1)
  • AAA: use #b786c1 as the text (7.19:1)
  • AA: or shift the background to #c7c7c7 (4.5:1)
  • AAA: or shift the background to #f7f7f7 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73407d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #73407d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73407d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73407d-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md