Color

#693b72

#693b72
hex#693b72
rgbrgb(105, 59, 114)
hslhsl(290, 32%, 34%)
oklchoklch(0.431 0.103 320.9)
Closest name: Eminence (#6e3974)Relative luminance 0.0735

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44723b

#4d3b72 · #723b60

#72693b · #3b7269

Split-complementary

Open in tool →

#60723b · #3b724d

#724d3b · #44723b · #3b6072

Contrast

#693b72 as textRatioAAAA largeAAAFix
Aaon white
8.5:1passpasspassPasses AAA — no fix needed.
Aaon black
2.47:1failfailfail
  • AA: use #9f5dac as the text (4.64:1)
  • AAA: use #b786c1 as the text (7.19:1)
  • AA: or shift the background to #bdbdbd (4.53:1)
  • AAA: or shift the background to #ebebeb (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #693b72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #693b72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #693b72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/693b72-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md