Color

#730fd7

#730fd7
hex#730fd7
rgbrgb(115, 15, 215)
hslhsl(270, 87%, 45%)
oklchoklch(0.48 0.254 296.6)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0889

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73d70f

#0f0fd7 · #d70fd7

#d7730f · #0fd773

Split-complementary

Open in tool →

#d7d70f · #0fd70f

#d70f0f · #73d70f · #0fd7d7

Contrast

#730fd7 as textRatioAAAA largeAAAFix
Aaon white
7.56:1passpasspassPasses AAA — no fix needed.
Aaon black
2.78:1failfailfail
  • AA: use #9c45f2 as the text (4.55:1)
  • AAA: use #b879f6 as the text (7.1:1)
  • AA: or shift the background to #c9c9c9 (4.56:1)
  • AAA: or shift the background to #f7f7f7 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #730fd7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#730fd7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #730fd7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #730fd7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/730fd7-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md