Color

#73074a

#73074a
hex#73074a
rgbrgb(115, 7, 74)
hslhsl(323, 89%, 24%)
oklchoklch(0.37 0.148 350.3)
Closest name: Beet Red (#7e203f)Relative luminance 0.0429

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#077430

#670774 · #740713

#4a7407 · #074a74

Split-complementary

Open in tool →

#137407 · #077467

#746707 · #077430 · #071374

Contrast

#73074a as textRatioAAAA largeAAAFix
Aaon white
11.3:1passpasspassPasses AAA — no fix needed.
Aaon black
1.86:1failfailfail
  • AA: use #de0d8e as the text (4.55:1)
  • AAA: use #f55bba as the text (7.09:1)
  • AA: or shift the background to #a6a6a6 (4.64:1)
  • AAA: or shift the background to #cccccc (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73074a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73074a reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73074a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73074a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73074a-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md