Color

#72e972

#72e972
hex#72e972
rgbrgb(114, 233, 114)
hslhsl(120, 73%, 68%)
oklchoklch(0.838 0.192 143.6)
Closest name: Grotesque Green (#64e986)Relative luminance 0.6307

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e972e9

#ade972 · #72e9ad

#7272e9 · #e97272

Split-complementary

Open in tool →

#ad72e9 · #e972ad

#72ade9 · #e972e9 · #e9ad72

Contrast

#72e972 as textRatioAAAA largeAAAFix
Aaon white
1.54:1failfailfail
  • AA: use #158915 as the text (4.54:1)
  • AAA: use #106510 as the text (7.26:1)
  • AA: or shift the background to #595959 (4.54:1)
  • AAA: or shift the background to #3d3d3d (7.04:1)
Aaon black
13.61:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72e972 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72e972
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72e972 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72e972-a2bea5-994edf-1f2d25-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md