Color

#7272e9

#7272e9
hex#7272e9
rgbrgb(114, 114, 233)
hslhsl(240, 73%, 68%)
oklchoklch(0.612 0.175 279.9)
Closest name: Pan Purple (#657aef)Relative luminance 0.215

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e9e972

#72ade9 · #ad72e9

#e97272 · #72e972

Split-complementary

Open in tool →

#e9ad72 · #ade972

#e972ad · #e9e972 · #72e9ad

Contrast

#7272e9 as textRatioAAAA largeAAAFix
Aaon white
3.96:1failpassfail
  • AA: use #6565e7 as the text (4.6:1)
  • AAA: use #3d3de1 as the text (7.11:1)
  • AA: or shift the background to #171717 (4.52:1)
Aaon black
5.3:1passpassfail
  • AAA: use #8c8ced as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7272e9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7272e9 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7272e9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7272e9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7272e9-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md