Color

#72d96d

#72d96d
hex#72d96d
rgbrgb(114, 217, 109)
hslhsl(117, 59%, 64%)
oklchoklch(0.798 0.175 142.8)
Closest name: Fluorescence (#89d178)Relative luminance 0.5431

Colors that go with #72d96d

Charcoal, Deep Sky Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d46dd9

#a9d96d · #6dd99e

#6d72d9 · #d96d72

Split-complementary

Open in tool →

#9e6dd9 · #d96da9

#6da9d9 · #d46dd9 · #d99e6d

Contrast

#72d96d as textRatioAAAA largeAAAFix
Aaon white
1.77:1failfailfail
  • AA: use #278623 as the text (4.65:1)
  • AAA: use #1e651a as the text (7.16:1)
  • AA: or shift the background to #4f4f4f (4.63:1)
  • AAA: or shift the background to #333333 (7.14:1)
Aaon black
11.86:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72d96d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72d96d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72d96d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72d96d-a2bea4-924edf-1f2d25-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md