Color

#72ca49

#72ca49
hex#72ca49
rgbrgb(114, 202, 73)
hslhsl(101, 55%, 54%)
oklchoklch(0.757 0.185 137.2)
Closest name: Blinking Terminal (#66cc00)Relative luminance 0.463

Colors that go with #72ca49

Charcoal, Deep Sky Blue and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a149ca

#b3ca49 · #49ca61

#4972ca · #ca4972

Split-complementary

Open in tool →

#6149ca · #ca49b3

#49b3ca · #a149ca · #ca6149

Contrast

#72ca49 as textRatioAAAA largeAAAFix
Aaon white
2.05:1failfailfail
  • AA: use #438226 as the text (4.71:1)
  • AAA: use #33631d as the text (7.13:1)
  • AA: or shift the background to #474747 (4.54:1)
  • AAA: or shift the background to #292929 (7.11:1)
Aaon black
10.26:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72ca49 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72ca49
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72ca49 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72ca49-a7bea2-6b4edf-1f2d21-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md