Color

#72c94f

#72c94f
hex#72c94f
rgbrgb(114, 201, 79)
hslhsl(103, 53%, 55%)
oklchoklch(0.755 0.179 137.8)
Closest name: Aromatic Herbs (#98c945)Relative luminance 0.4592

Colors that go with #72c94f

Blue, Charcoal and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a74fc9

#afc94f · #4fc96a

#4f72c9 · #c94f72

Split-complementary

Open in tool →

#6a4fc9 · #c94faf

#4fafc9 · #a74fc9 · #c96a4f

Contrast

#72c94f as textRatioAAAA largeAAAFix
Aaon white
2.06:1failfailfail
  • AA: use #438529 as the text (4.54:1)
  • AAA: use #31621e as the text (7.25:1)
  • AA: or shift the background to #474747 (4.51:1)
  • AAA: or shift the background to #292929 (7.05:1)
Aaon black
10.18:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72c94f as the background.

Brands using this color

mcpConnect your agent — build around #72c94f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72c94f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72c94f-a6bea2-704edf-1f2d21-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md