Color

#72bf3b

#72bf3b
hex#72bf3b
rgbrgb(114, 191, 59)
hslhsl(95, 53%, 49%)
oklchoklch(0.728 0.181 134.9)
Closest name: Emerald Glitter (#66bb00)Relative luminance 0.4115

Colors that go with #72bf3b

Charcoal, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#883bbf

#b4bf3b · #3bbf46

#3b72bf · #bf3b72

Split-complementary

Open in tool →

#463bbf · #bf3bb4

#3bb4bf · #883bbf · #bf463b

Contrast

#72bf3b as textRatioAAAA largeAAAFix
Aaon white
2.27:1failfailfail
  • AA: use #4d8128 as the text (4.68:1)
  • AAA: use #3a621e as the text (7.13:1)
  • AA: or shift the background to #404040 (4.56:1)
  • AAA: or shift the background to #212121 (7.08:1)
Aaon black
9.23:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72bf3b as the background.

Brands using this color

Palettes built around it

mcpConnect your agent — build around #72bf3b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72bf3b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72bf3b-aabea2-5d4edf-1f2d20-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md