Color

#72be46

#72be46
hex#72be46
rgbrgb(114, 190, 70)
hslhsl(98, 48%, 51%)
oklchoklch(0.727 0.172 135.9)
Closest name: Exit Light (#55bb33)Relative luminance 0.4085

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9246be

#aebe46 · #46be56

#4672be · #be4672

Split-complementary

Open in tool →

#5646be · #be46ae

#46aebe · #9246be · #be5646

Contrast

#72be46 as textRatioAAAA largeAAAFix
Aaon white
2.29:1failfailfail
  • AA: use #4e842e as the text (4.5:1)
  • AAA: use #3a6222 as the text (7.12:1)
  • AA: or shift the background to #404040 (4.53:1)
  • AAA: or shift the background to #212121 (7.03:1)
Aaon black
9.17:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72be46 as the background.

Brands using this color

mcpConnect your agent — build around #72be46
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72be46 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72be46-a9bea2-644edf-1f2d20-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md