Color

#72bb74

#72bb74
hex#72bb74
rgbrgb(114, 187, 116)
hslhsl(122, 35%, 59%)
oklchoklch(0.726 0.125 144.8)
Closest name: Bud Green (#79b465)Relative luminance 0.4038

Colors that go with #72bb74

Charcoal, Blue and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb72b9

#94bb72 · #72bb99

#7472bb · #bb7472

Split-complementary

Open in tool →

#9972bb · #bb7294

#7294bb · #bb72b9 · #bb9972

Contrast

#72bb74 as textRatioAAAA largeAAAFix
Aaon white
2.31:1failfailfail
  • AA: use #3f8341 as the text (4.63:1)
  • AAA: use #306432 as the text (7.01:1)
  • AA: or shift the background to #3d3d3d (4.69:1)
  • AAA: or shift the background to #1f1f1f (7.12:1)
Aaon black
9.08:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72bb74 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72bb74
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72bb74 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72bb74-a2bea6-9e4edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md