Color

#72bb72

#72bb72
hex#72bb72
rgbrgb(114, 187, 114)
hslhsl(120, 35%, 59%)
oklchoklch(0.726 0.127 144.1)
Closest name: Bud Green (#79b465)Relative luminance 0.4033

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb72bb

#96bb72 · #72bb96

#7272bb · #bb7272

Split-complementary

Open in tool →

#9672bb · #bb7296

#7296bb · #bb72bb · #bb9672

Contrast

#72bb72 as textRatioAAAA largeAAAFix
Aaon white
2.32:1failfailfail
  • AA: use #3f833f as the text (4.64:1)
  • AAA: use #306430 as the text (7.02:1)
  • AA: or shift the background to #3d3d3d (4.69:1)
  • AAA: or shift the background to #1f1f1f (7.12:1)
Aaon black
9.07:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72bb72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72bb72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72bb72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72bb72-a2bea5-994edf-1f2d25-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md